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BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income. The company is deeply footed on a family tradition of shoemaking that can be traced back to 1774. With around 6200 employees worldwide, BIRKENSTOCK is the largest employer in the German footwear industry. To ensure our quality standards, we produce over 95% of our products in Germany and source more than 90% of our materials and components from Europe. The BIRKENSTOCK Group is headquartered in Linz am Rhein and maintains several locations in Germany, as well as sales offices in Europe, North America, the Middle East and Asia.

 

For our upcoming retail store in Singapore, we are looking for a

 

Retail Sales Associate (m/f/d)

 

We are looking for a highly motivated and customer-oriented retail sales associate to join our team. The sales associate will be responsible for providing exceptional customer service, assisting customers with product selection and purchase, and maintaining a clean and organized store environment.

 

YOUR TASKS:

  • Analytics Implementation and Management

  • Lead the implementation of digital analytics tools (e.g., GA4, Contentsquare) to ensure accurate tracking of web performance and user interactions.
  • Manage ongoing analytics enhancement projects and reporting, ensuring alignment with business goals and timely delivery of insights

  • Web and Marketing Analytics:

  • Utilize web analytics to monitor site performance, user engagement, and conversion rates, identifying areas for improvement.
  • Analyze marketing campaign performance across platforms (e.g., Facebook, Google Ads) to assess effectiveness and inform future strategies.

  • Experimentation and Personalization:

  • Design and manage A/B tests using experimentation tools (e.g., Optimizely) to optimize website customer experience and marketing initiatives.
  • Implement and evaluate personalization strategies to enhance user experience and drive conversions.

  • Pricing and Product Analytics:

  • Use price monitoring tools to assess competitive positioning and recommend optimizations.
  • Evaluate product performance metrics against website user behavior to inform merchandising strategies, inventory management and on-site customer experience

  • Influencer Marketing Analysis:

  • Monitor and assess the performance of influencer marketing campaigns, providing insights on reach, engagement, and ROI.
  • Collaborate with the marketing team to optimize influencer partnerships based on data-driven findings.

  • Data Visualization and Reporting:

  • Create and maintain interactive dashboards using Tableau to present data insights to stakeholders in a clear and actionable manner.
  • Generate regular reports summarizing key performance metrics, trends, and recommendations.

 

YOUR COMPETENCIES:

  • Very high degree of drive and curiosity
  • Excellent understanding of SEA Audience/Consumer
  • Excellent New Media proficiency (paid channels, own channels, content marketing, marketing automation, CRM)
  • High proficiency in Analytics tools and data interpretation
  • Excellent experience with and understanding of ecommerce & online shop systems
  • Understanding Audience/Customer Personas,
  • Customer-centric manner of thinking and acting
  • Project management and time management , Planning and organizational strengths as well as the ability to work in a precise, solution-oriented manner
  • High level of commitment and the ability to work with international teams
  • Experience in the shoe/fashion/lifestyle industry is a plus

 

 

YOUR PROFILE:

  • Bachelor’s degree in Data Science, Marketing, Business Analytics, or a related field.
  • Experience or strong interest in a digital analytics role, ideally within an e-commerce setting.
  • Proficiency or strong interest in GA4, Contentsquare, Optimizely, and Tableau.
  • Familiarity with price monitoring tools and influencer marketing analytics.
  • Excellent analytical skills, with the ability to interpret complex data sets and deliver actionable insights.
  • Good communication skills to present findings to both technical and non-technical audiences.
  • Detail-oriented with a proactive approach to problem-solving and project management.
  • Knowledge of web development concepts and tagging frameworks (e.g., Google Tag Manager).
  • Understanding of customer segmentation and behavioral analysis techniques.

 

WE OFFER:

BIRKENSTOCK offers you all the advantages of a successful, fast-growing, global company: a dynamic work environment, considerable design freedom, authentic and open corporate culture and excellent development opportunities. Sounds exciting? It is. We are looking forward to receiving your online application.
 

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