BIRKENSTOCK is a global lifestyle brand that stands for quality, functionality and well-being in all aspects of life. The historical roots of this traditional, family-run company can be traced back to 1774. Today, the product range includes sandals, closed shoes, accessories, natural cosmetics, beds and sleep systems. With over 5,500 employees, BIRKENSTOCK is the biggest employer in the German footwear industry. BIRKENSTOCK has 16 sites in Germany. In Europe, Asia, and North America, BIRKENSTOCK is represented with its own sales offices.                                                                                                                                                    Our Digital Europe team always has an eye on the future while keeping our heritage in mind. We’re passionate about digital trends, we seize opportunities, love to try something new and make the impossible happen. And for all of this, we need colleagues who think outside the box, see the bigger picture and love a challenge. We’re looking for people like you – people who want to grow, contribute and create, who put themselves in our customers’ shoes, keep the company’s interests in mind, are able to properly assess risks and never lose sight of their goals.

Join us in shaping the future at our Munich location as a
Senior CRM Manager Retention & Membership (m/f/d) 



  • Strategic and operational development of the digital customer retention strategy with a focus on customer loyalty
  • Conceptual development and operational implementation of measures in the login area, as well as the development of the benefits and value-added services for existing customers 
  • Design and implementation of on-site personalization measures in collaboration with the Web Shop team and colleagues from the Email Marketing department
  • Independent monitoring and analysis of retention measures based on defined KPIs
  • Technical supervision of your team members
  • Working closely with product owners and developers to implement technological innovations and working closely with the Business Development team and colleagues from BIRKENSTOCK Retail


  • A successfully completed degree in business sciences or the humanities, or a comparable course of study
  • At least five years of professional experience in the area of customer retention, loyalty/membership or CRM, ideally in the consumer goods segment or the fashion industry
  • Understanding of international brands and mono-brand stores, preferably in the fashion industry 
  • Excellent knowledge of PowerPoint and Excel and proven competence working with a popular membership/loyalty engine
  • Basic knowledge of how to use Salesforce systems, personalization engines and Google Analytics are advantageous
  • Excellent verbal and written English language skills, basic knowledge of additional European languages and German language skills are advantageous
  • Excellent analytical skills, hands-on mentality and a holistic, entrepreneurial mindset



BIRKENSTOCK offers you all the advantages of a successful, fast growing, global company: dynamic work environment, considerable design freedom, authentic and open corporate culture and excellent development opportunities. Sounds exciting? It is. We are looking forward to receiving your online application, stating your salary expectations!

If you have any further questions, please contact Maria Blum (+49 221 310 835 635).

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