BIRKENSTOCK is a global lifestyle brand that stands for quality, functionality and well-being in all aspects of life. The historical roots of this traditional, family-run company can be traced back to 1774. Today, the product range includes sandals, closed shoes, accessories, natural cosmetics, beds and sleep systems. With over 5,500 employees, BIRKENSTOCK is the biggest employer in the German footwear industry. BIRKENSTOCK has 16 sites in Germany. In Europe, Asia, and North America, BIRKENSTOCK is represented with its own sales offices.


Our Digital Europe team always has an eye on the future while keeping our heritage in mind. We’re passionate about digital trends, we seize opportunities, love to try something new and make the impossible happen. And for all of this, we need colleagues who think outside the box, see the bigger picture and love a challenge. We’re looking for people like you – people who want to grow, contribute and create, who put themselves in our customers’ shoes, keep the company’s interests in mind, are able to properly assess risks and never lose sight of their goals. 


Join us in shaping the future at our Munich location as a

Head of Online Marketing (m/f/d) Europe 



  • (Further) development and implementation of our Birkenstock DTC online marketing strategy
  • Responsibility for the online marketing budget for more than 20 European markets
  • Planning, controlling and evaluation of DTC marketing activities
  • Development and implementation of cross-channel, data-based and personalized campaigns along the customer journey for new and existing customers
  • Management and optimization of campaign planning processes (including content)
  • Continuous development of all measures incl. localization and personalization measures
  • Competition and potential analyses for possible entry into new markets
  • Identification of insights about customers, personas/segments/cohorts and derivation of corresponding recommendations for action
  • KPI monitoring and optimization of analysis and reporting set-up
  • Management of agencies
  • Disciplinary and functional leadership as well as team building and development
  • Challenging the status quo and continuous re-evaluation of activities and structure



  • At least five years of professional experience in online and performance marketing in e-commerce and a very good understanding of all online marketing channels
  • At least two years of experience in leading, building and developing a team
  • A conceptual and solution-oriented way of working
  • Good analytical skills and a confident handling of numbers, data and facts as well as the appropriate use of tools to derive decisions and recommendations for action
  • Very good English skills, understanding of European markets and intercultural competence
  • Hands-on mentality and the will to make things happen as well as experience in change processes 
  • Strong communication skills, persuasiveness and passion


BIRKENSTOCK offers you all the advantages of a successful, fast growing, global company: dynamic work environment, considerable design freedom, authentic and open corporate culture and excellent development opportunities. Sounds exciting? It is. We are looking forward to receiving your online application, stating your salary expectations! If you have any further questions, please contact Lena Wulf (+49 151 17941030).

Job Segment: Interactive Marketing, Online Marketing, Outside Sales, Channel Marketing, Marketing, Sales