BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income. The company is deeply footed on a family tradition of shoemaking that can be traced back to 1774. With around 6200 employees worldwide, BIRKENSTOCK is the largest employer in the German footwear industry. To ensure our quality standards, we produce over 95% of our products in Germany and source more than 90% of our materials and components from Europe. The BIRKENSTOCK Group is headquartered in Linz am Rhein and maintains several locations in Germany, as well as sales offices in Europe, North America, the Middle East and Asia.

Join us in shaping the future at our location in Munich as

Conversion Rate Optimisation Manager Europe (m/f/d)

YOUR RESPONSIBILITIES:

• Own and continuously improve A/B testing and digital experience insights across Birkenstock.com in Europe
• Develop and manage the Experience Insights strategy, including testing processes, prioritisation, and delivery framework
• Build and maintain a testing and personalisation roadmap within an Agile framework
• Manage A/B testing and NPS/CSAT tools, ensuring accurate data and smooth operations
• Report on test results, share actionable insights, and educate stakeholders across teams
• Collaborate cross-functionally to translate insights into rollout decisions and impactful experience improvements
• Manage and own the centralised understanding of best practices, key learnings, and recommendations for future improvements
• Maintain a clear understanding of consumer and member segments, expectations, trends, market dynamics, and Conversion Rate Optimisation levers
• Act as a passionate champion of exceptional, personalised consumer and member experiences across the organisation
• Establish best-in-class processes that enable scalable and data-driven optimisation

YOUR EXPERIENCE AND COMPETENCIES:

• 3–5 years of relevant professional experience in digital optimisation, testing, or a related field
• Strong ownership mindset with a focus on impact, detail, and resilience
• Proven ability to work cross-functionally and communicate clearly with stakeholders
• Skilled at translating data into insights and educating others on findings
• Experience in A/B testing, consumer segmentation, and UX optimisation
• Comfortable managing NPS and CSAT tools and interpreting results
• Confident in making decisions within your area of responsibility
• Creative problem-solving abilities, applying design thinking where relevant
• Proficient in Agile ways of working and familiar with related tools
• Strong analytical skills with a structured, methodical approach
• Passionate about delivering personalised, insight-driven digital experiences

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WE OFFER:

BIRKENSTOCK offers you all the advantages of a successful, fast growing, global company: dynamic work environment, considerable design freedom, authentic and open corporate culture and excellent development opportunities. Sounds exciting? It is. Our Talent Acquisition team is looking forward to receiving your online application!