BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income. The company is deeply footed on a family tradition of shoemaking that can be traced back to 1774. With around 6200 employees worldwide, BIRKENSTOCK is the largest employer in the German footwear industry. To ensure our quality standards, we produce over 95% of our products in Germany and source more than 90% of our materials and components from Europe. The BIRKENSTOCK Group is headquartered in Linz am Rhein and maintains several locations in Germany, as well as sales offices in Europe, North America, the Middle East and Asia.

For our division Cosmetics ,at our location in Köln we are looking for a

Social Media Manager (m/f/d)

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Your Shoes to fill:

• Develop and execute a social media strategy for Birkenstock Care Essentials, collaborating closely with regional teams – with a strong focus on Instagram.

• Plan, write, and schedule engaging, compelling content that resonates with our audience and fosters a sense of community.

• Oversee and guide community engagement with the support of a freelancer; respond to messages, interact with followers, and cultivate a positive, interactive online space.

• Create high-quality editorial and web content that leverages SEO best practices to boost visibility and attract organic traffic.

• Track and analyze social media performance through KPIs and relevant tools, applying data-driven insights to continually improve.

• Stay on top of the latest social media trends and bring proactive, trend-driven ideas to enhance our social media presence.

• Work closely with designers, freelancers, developers, and product managers to ensure that all content aligns with brand messaging and product updates.

your walk of life:

• You have a degree in marketing, communications, or a similar field, with at least one year of hands-on experience in social media management (beauty industry experience is a plus).

• You’re a source of fresh ideas, curious, and bring positive energy to the team.

• You excel at leading projects autonomously, always going the extra mile for outstanding results.

• You’re passionate about social media, keeping up with the latest trends and tools.

• You’re detail-oriented, well-organized, and value efficiency.

• You have strong English copywriting and proofreading skills.

• You enjoy collaborating and proactively working with others to achieve shared goals.

WE OFFER:

BIRKENSTOCK offers you all the advantages of a successful, fast growing, global company: dynamic work environment, considerable design freedom, authentic and open corporate culture and excellent development opportunities. Sounds exciting? It is. We are looking forward to receiving your online application, stating your salary expectations!

If you have any further questions, please contact Bianca Buschinger.