BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income. The company is deeply footed on a family tradition of shoemaking that can be traced back to 1774. With around 6200 employees worldwide, BIRKENSTOCK is the largest employer in the German footwear industry. To ensure our quality standards, we produce over 95% of our products in Germany and source more than 90% of our materials and components from Europe. The BIRKENSTOCK Group is headquartered in Linz am Rhein and maintains several locations in Germany, as well as sales offices in Europe, North America, the Middle East and Asia.

Join us in shaping the future at our location in Cologne as a

Senior Brand Manager Expansionary Categories Europe (m/f/d)

YOUR RESPONSIBILITIES:

• Take brand ownership for the expansionary categories such as the professional business, kids, or orthopedics.
• Manage holistically the planning, conception and execution of all brand activities as part of Birkenstock Europe's expansionary category offensive.
• Hold cross-channel brand responsibility across B2B and DTC, including brand activation.
• Drive planning and execution, from leveraging consumer insights to identifying the right channel/media mix to effectively convey Birkenstock’s vision, identity, and brand message, involving stakeholders throughout.
• Define content needs and coordinate internal and external stakeholders, e.g. Birkenstock Content House and/or (marketing) agencies.
• Own quality management of content production and the seasonal launch of consumer-facing brand activity.
• Develop and execute state-of-the-art media and brand activation plans.
   

YOUR EXPERIENCE AND COMPETENCIES:

• 5+ years of experience in brand management or marketing, preferably in lifestyle, fashion, healthcare, gastronomy, kids, or related industries.
• Proven ability to be structured, proactive, and solution focused.
• Strong cross-functional and marketing expertise, with a deep understanding of the business/industry. Experience in B2B marketing is advantageous.
• High proficiency with MS Office; Keynote and Adobe tools (e.g., InDesign, Acrobat) are a plus.
• Excellent written and verbal English skills; additional languages (e.g., German, French, Spanish) are beneficial.
• Willingness to travel on a regular basis to key markets, brand events, and content productions.

WE OFFER:

BIRKENSTOCK offers you all the advantages of a successful, fast growing, global company: dynamic work environment, considerable design freedom, authentic and open corporate culture and excellent development opportunities. Sounds exciting? It is. Our Talent Acquisitoin team is looking forward to receiving your online application!