BIRKENSTOCK is a global lifestyle brand that stands for quality, functionality and well-being in all aspects of life. The historical roots of this traditional, family-run company can be traced back to 1774. Today, the product range includes sandals, closed shoes, accessories, natural cosmetics, beds and sleep systems. With over 5,500 employees, BIRKENSTOCK is the biggest employer in the German footwear industry. BIRKENSTOCK has 16 sites in Germany. In Europe, Asia, and North America, BIRKENSTOCK is represented with its own sales offices.


Join us in shaping the future at our location in Cologne as a

Merchandise Manager DTC (m/w/d) Europe 



  • Analyze, plan, and steer the product flow and Store based performance KPI’s with a strong drive to improve and secure product efficiency, being an integrated part of our DTC Buying team and x-functionally connected to Product Buying, Retail Operations, Marketing and Global functions. 
  • Create purchase orders and replenishment call offs for the DTC Retail stores based on the relevant performance KPI’s.  
  • Track and manage campaigns and launch calendar.  
  • Plan and forecast the monthly intakes according to Retail Sales targets. 
  • Autonomous decision making on product call offs and replenishment for the DTC Retail fleet. 



  • Minimum of 3 years’ experience in Merchandise Planning, Buying and/or Sales functions, preferably within the fashion and lifestyle industry 
  • Strong advocate of effective communication with a high affinity for numbers, an analytical mindset and hands-on-mentality 
  • Team player with quick comprehension skills and the willingness to develop and learn 
  • Self-motivated personality with a structured way of working and organizational talent 
  • High proficiency with MS Office (Excel), experience with SAP interfaces is considered a plus 
  • Excellent verbal and written English language skills; additional languages (e.g., German, French, Spanish) are advantageous 



BIRKENSTOCK offers you all the advantages of a successful, fast growing, global company: dynamic work environment, considerable design freedom, authentic and open corporate culture and excellent development opportunities. Sounds exciting? It is. Our Talent Acquisition team is looking forward to receiving your online application.