BIRKENSTOCK is a global lifestyle brand that stands for quality, functionality and well-being in all aspects of life. The historical roots of this traditional, family-run company can be traced back to 1774. Today, the product range includes sandals, closed shoes, accessories, natural cosmetics, beds and sleep systems. With over 5,500 employees, BIRKENSTOCK is the biggest employer in the German footwear industry. BIRKENSTOCK has 16 sites in Germany. In Europe, Asia, and North America, BIRKENSTOCK is represented by its own sales offices.
As Manager Sales Planning Own Channel Europe, you will be responsible for supporting all activities associated with managing our sales and inventory plans for our DTC distribution channel (E-Commerce and Retail). You collaborate with the respective channel teams to develop, execute and communicate planning strategies as well as financial plans that support the planning, merchandising and financial objectives for the brand. 

Join us in shaping the future at our location in Cologne as a
Manager Sales Planning DtC (m/f/d) Europe 



  • Partner with the European DtC teams to develop and implement seasonal buying, sales and inventory targets by division / planning group which optimize sales and gross margin
  • Prepare regular reports for cross functional partners in Sales, Merchandising and Finance to provide a detailed overview of business performance
  • Provide highly accurate analysis to support data driven business decisions and identify risks and opportunities in season to provide actionable recommendations 
  • Lead, perform, develop further and consolidate sales plans in close collaboration with Merchandising and ensure on order / future projections align with current retail performance, optimizing sell through potential



  • Minimum of 3 years working experience in Planning and Sales, preferably within the fashion and lifestyle industry
  • E-Commerce and retail affinity, understanding of the respective environment and analytic tools
  • Proven experience leading sales planning projects with outstanding attention to detail
  • Advanced Excel skills as well as solid retail math skills in addition to open to buy and retail profitability understanding
  • Self-motivated, flexible, able to prioritize multiple deadlines and independent with the ability to be a strong team player 
  • Excellent verbal and written English language skills, German language skills are advantageous


BIRKENSTOCK offers you all the advantages of a successful, fast growing, global company: dynamic work environment, considerable design freedom, authentic and open corporate culture and excellent development opportunities. Sounds exciting? It is. We are looking forward to receiving your online application, stating your salary expectations! If you have any further questions, please contact Lena Wulf (+49 151 17941030).