BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income. The company is deeply footed on a family tradition of shoemaking that can be traced back to 1774. With around 6200 employees worldwide, BIRKENSTOCK is the largest employer in the German footwear industry. To ensure our quality standards, we produce over 95% of our products in Germany and source more than 90% of our materials and components from Europe. The BIRKENSTOCK Group is headquartered in Linz am Rhein and maintains several locations in Germany, as well as sales offices in Europe, North America, the Middle East and Asia.

For our division Sales Global ,at our location in Köln we are looking for a

Go to Market Manager (m/w/d)

YOUR SHOES TO FILL: 

• Coordination and supervision of seasonal product segmentation, including the monthly product flow (Go to Market process).

• Support (further development) of the collection framework in close cooperation with Demand Planning and Business Analytics.

• Analysis of seasonal sales figures and market trends to identify product potentials and to optimize the product range (purchasing plans), margin, and stock levels.

• Manage the Global product flow calendar.

• Competent management of the seasonal and annual commercial calendar.

• Development and support of the global markdown process in cooperation with the regions and Global Business Analytics & Merchandise Planner.

• Regular exchange and close cooperation with the Birkenstock Content House, Regional Teams to align on the global go-to-market strategy.

YOUR WALK OF LIFE: 

• At least 2+ years of experience in merchandising or online/retail marketing within an international company, ideally in the fashion or lifestyle industry.

• Degree in business, marketing, fashion management, or a comparable qualification (preferred but not mandatory).

• Strong analytical skills with a proven ability to interpret data and drive decision-making.

• Proficiency in MS Office, particularly Excel and PowerPoint; SAP knowledge is an advantage. Familiarity with BI programs is a plus.

• Fluent in written and spoken German (B1+) and English (B2).

• Excellent communicator and team player with a structured, pragmatic approach to work.

• Willingness to travel occasionally.

WE OFFER:

BIRKENSTOCK offers you all the advantages of a successful, fast growing, global company: dynamic work environment, considerable design freedom, authentic and open corporate culture and excellent development opportunities. Sounds exciting? It is. We are looking forward to receiving your online application, stating your salary expectations!

If you have any further questions, please contact Ira Pauliak.