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BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income. The company is deeply footed on a family tradition of shoemaking that can be traced back to 1774. With around 6200 employees worldwide, BIRKENSTOCK is the largest employer in the German footwear industry. To ensure our quality standards, we produce over 95% of our products in Germany and source more than 90% of our materials and components from Europe. The BIRKENSTOCK Group is headquartered in Linz am Rhein and maintains several locations in Germany, as well as sales offices in Europe, North America, the Middle East and Asia.

Junior Marketing Manager - Southeast Asia & Down Under (m/f/d)

​Join Birkenstock Singapore as an Assistant Marketing Manager! Drive brand growth through strategic campaigns, PR, and social media. Manage agencies, localize content, and connect our iconic brand with consumers across Southeast Asia.

YOUR TASKS:

• Brand Management: Support brand strategy and retail roadmap execution to strengthen BIRKENSTOCK’s market presence
• Campaign Execution: Drive seasonal campaigns with PR, influencers, and digital activations tailored to local markets
• Partnership Development: Build strong regional partnerships to amplify brand visibility and messaging
• Agency Management: Coordinate with agencies to ensure timely, high-quality campaign execution and asset delivery
• Relations: Cultivate media relationships to secure impactful coverage for seasonal launches
• Social & Content: Collaborate on relevant, localized content that engages consumers across platforms
• Event Coordination: Support events and activations such as store openings, pop-ups, and product launches
• Market Insights & Support: Track trends, competitors, and budgets while providing strategic insights and administrative support to optimize overall marketing performance

YOUR PROFILE:

• Experience: 3–5 years in marketing, ideally in retail, fashion, footwear, or lifestyle brands with regional exposure
• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field
• Agency & Partner Management: Skilled in managing agencies and partners to deliver impactful campaigns across markets
• Communication Skills: Strong written and verbal English; Mandarin or other language proficiency is a plus
• Digital & Social Media: Experienced in social strategy, influencer collaborations, and analytics-driven performance tracking
• Press & Media Relations: Proven ability to secure consistent media coverage and develop strong PR strategies
• Adaptability: Culturally aware, agile, and comfortable working across Southeast Asia and Down Under markets
• Organizational Skills: Detail-oriented project manager with strong multitasking and prioritization abilities

WE OFFER:

BIRKENSTOCK offers you all the advantages of a successful, fast growing, global company: dynamic work environment, considerable design freedom, authentic and open corporate culture and excellent development opportunities. Sounds exciting? It is. We are looking forward to receiving your online application, stating your salary expectations!

If you have any further questions, please contact HR-International@birkenstock.com.