BIRKENSTOCK is a global lifestyle brand that stands for quality, function and all-round well-being. The historic roots of this long-standing family-run company can be traced back to the year 1774.  Nowadays, the product portfolio comprises sandals and closed shoes, accessories, natural cosmetics as well as beds and sleep systems. With more than 5,200 employees, BIRKENSTOCK is the German shoe industry’s largest employer. BIRKENSTOCK has 16 locations as well as 35 retail stores in Germany, with privately owned distribution companies in Europe, Asia and the USA.                                                                                                               Our Digital Europe team always has an eye on the future while keeping our heritage in mind. We’re passionate about digital trends, we seize opportunities, love to try something new and make the impossible happen. And for all of this, we need colleagues who think outside the box, see the bigger picture and love a challenge. We’re looking for people like you – people who want to grow, contribute and create, who put themselves in our customers’ shoes, keep the company’s interests in mind, are able to properly assess risks and never lose sight of their goals. 

For our division Digital Europe, at our location in Munich we are looking for a


Working Student (m/f/d) Digital Marketing / E-Commerce


  • In essence: you help us make sure our European web shops are top notch and present our customers in different countries the right products at the right time. 
  • In order to do so, you observe the performance of our international web shops sharply, get into our market research and evaluate the key findings e.g. about local trends, competitors, user behaviour, etc. 
  • You observe and monitor our business relevant KPIs, and use your results to create feature requests and corresponding user stories. 
  • You help us stay at the top of our game by generating ideas for A/B tests on the local level, analysing the results, and by supporting us during the preparation of business cases. 
  • Of course, you won't be doing all this on your own, but you will have competent support from the corresponding teams to help you with any topic, regardless of whether it's about frontend & UX, online marketing, CRM or web shop-specific tasks like up-/cross-selling, onsite search, filter functions, payment methods, delivery options or customer service.



  • Student enrolled in a bachelor’s or master’s programme and first working experience in eCommerce, preferably in the fashion or shoe industry
  • Preferably previous practice in working with KPIs, A/B tests and onsite search optimisation
  • Fit in MS Office (Outlook, Excel, PowerPoint) 
  • A plus, but not a must: basic knowledge in Jira & Confluence, experience with agile working methods (Scrum, Kanban) and web shop knowledge
  • Fluent in German and English, both written and spoken, any additional language is a plus 
  • Strong communication as well as analytical skills
  • Solution-oriented team player who enjoys working in collaborative and international teams



BIRKENSTOCK offers you all the advantages of a successful, fast growing, global company: dynamic work environment, considerable design freedom, authentic and open corporate culture and excellent development opportunities. Sounds exciting? It is. We are looking forward to receiving your online application, stating your salary expectations!

If you have any further questions, please contact Melanie Schmidt (+49 160 953 003 19).

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