BIRKENSTOCK is a global lifestyle brand that stands for quality, functionality and well-being in all aspects of life. The historical roots of this traditional, family-run company can be traced back to 1774. Today, the product range includes sandals, closed shoes, accessories, natural cosmetics, beds and sleep systems. With over 5,500 employees, BIRKENSTOCK is the biggest employer in the German footwear industry. BIRKENSTOCK has 16 sites in Germany. In Europe, Asia, and North America, BIRKENSTOCK is represented with its own sales offices.                                                                                                                                                    Our Digital Europe team always has an eye on the future while keeping our heritage in mind. We’re passionate about digital trends, we seize opportunities, love to try something new and make the impossible happen. And for all of this, we need colleagues who think outside the box, see the bigger picture and love a challenge. We’re looking for people like you – people who want to grow, contribute and create, who put themselves in our customers’ shoes, keep the company’s interests in mind, are able to properly assess risks and never lose sight of their goals.

Join us in shaping the future at our Munich location as a

Senior CRM Manager E-Mail Marketing (m/f/d) 



  • Strategic and operational development of the customer journey in the field of email marketing with a focus on acquisition in the area of existing customers and further reactivation measures
  • Design and execution of campaigns for various customer segments, product categories and markets
  • Development and implementation of personalization measures for existing customers and subscribers
  • Implementation and optimization of automated campaigns along the customer journey
  • Independent monitoring and analysis of retention measures based on defined KPIs
  • Working closely with the CRM product owners and developers to facilitate the implementation of technical innovations
  • Creation, optimization and evaluation of various email customer surveys and development of concrete recommendations for action along the customer journey
  • Technical supervision of your team members
  • Collaboration with external creative agencies in the field of content creation and optimization



  • A successfully completed degree in business sciences or the humanities, or a comparable course of study
  • At least 4 years of professional experience in email marketing, retention marketing or CRM, ideally in the consumer goods sector or the fashion industry
  • Sound understanding of international brands and mono-brand stores, preferably in the fashion industry, as well as a flair for recognizing attractive content and designs 
  • Excellent skills in Excel, Google Analytics and proven competence working with a popular email marketing system, ideally Salesforce Marketing Cloud
  • Knowledge of SQL, JavaScript, HTML5, CSS, AmpScript or similar, and knowledge of feed management systems and personalization engines are advantageous
  • Technical understanding, especially in relation to setting up and optimizing automated email journeys and marketing campaigns, as well as a high level of quality awareness
  • Excellent verbal and written English language skills, basic knowledge of additional European languages and German language skills are advantageous
  • Excellent analytical skills, hands-on mentality and a holistic, entrepreneurial mindset



BIRKENSTOCK offers you all the advantages of a successful, fast growing, global company: dynamic work environment, considerable design freedom, authentic and open corporate culture and excellent development opportunities. Sounds exciting? It is. We are looking forward to receiving your online application, stating your salary expectations!

If you have any further questions, please contact Maria Blum (+49 221 310 835 635).

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