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BIRKENSTOCK is a global lifestyle brand that stands for quality, functionality and well-being in all aspects of life. The historical roots of this traditional, family-run company can be traced back to 1774. Today, the product range includes sandals, closed shoes, accessories, natural cosmetics, beds and sleep systems. With over 5,500 employees, BIRKENSTOCK is the biggest employer in the German footwear industry. BIRKENSTOCK has 16 sites in Germany. In Europe, Asia, and North America, BIRKENSTOCK is represented with its own sales offices.
 
We are looking to fill the following role for our Digital Europe division at our Munich site:
CRM Analyst (m/f/d) Europe

 

 

 

RESPONSIBILITIES:

  • Continuous further development of existing customer analysis processes for the European markets
  • Analysis of all relevant KPIs in CRM (e.g., email marketing, automated journeys and on-site behavior in the login area), as well as the development of recommendations for action based on data
  • Development of analysis standards, KPI frameworks and best practices
  • Providing support and advice for internal stakeholders with suitable KPIs
  • Optimization of data generation and data analysis processes through the implemented email marketing and CRM tools and continuous assurance of data quality standards
  • Business analysis based on the collected data in close collaboration with the Business Intelligence and E-Commerce Analysis teams

 

REQUIRED SKILLS, EXPERIENCE, BACKGROUND:

  • At least two years of professional experience working in data analysis at an international E-commerce company; ideally in the fashion industry
  • Very good knowledge of Google Analytics, Salesforce Marketing Cloud and Service Cloud and familiarity with Salesforce Commerce Cloud are advantageous
  • Excellent Excel skills and a high level of proficiency in Tableau
  • Fluent proficiency in written and spoken German and English
  • Committed team player with very good logical and analytical skills
  • Enjoys being in a dynamic working environment in a growing market

 

WE OFFER:

BIRKENSTOCK offers you all the advantages of a successful, fast growing, global company: dynamic work environment, considerable design freedom, authentic and open corporate culture and excellent development opportunities. Sounds exciting? It is. We are looking forward to receiving your online application, stating your salary expectations!

If you have any further question, please contact Maria Blum +49 221 310 835 635


Job Segment: Business Analyst, Data Analyst, CRM, Business Intelligence, Technology, Data, Bilingual