BIRKENSTOCK is a global footwear brand that stands for quality, function and all-round well-being. The historic roots of this long-standing family-run company can be traced back to the year 1774.  Nowadays, the product portfolio comprises sandals and closed shoes, accessories, natural cosmetics as well as beds and sleep systems. With more than 4,300 employees, BIRKENSTOCK is the German shoe industry’s largest employer. BIRKENSTOCK has 13 locations in Germany, with company headquarters in Neustadt (Wied) and privately owned distribution companies in Europe, Asia and the USA.


For our division Product Management, at our location in Köln we are looking for a


Product Line Manager (m/f/d) Shoes


  • As proficient business owner and facilitator you are responsible for the successful financial and strategic development of our product line.
  • You will be the „face“ of said line and act as our „key interface“ with markets, sales as well as customers.
  • You enable an efficient seasonal range creation process (including preparation and execution of proto review meetings) and facilitate smooth interactions across all relevant functions within the team (i. e. design, development & innovation).
  • You manage your portfolio with focus on the six big Cs: Consumer (trends & habits), Category (innovation & key success factors), Competitor, Country (specific requirements, trends and markets), Channel (developments) and, of course, Customer (key accounts).
  • Furthermore, you know better than anyone else, what is going on in the market and identify business opportunities for your segment.
  • You support sales with tools and marketing communication with stories.
  •  Lastly, you review seasons past systematically, analyze sell-in & sell-out, plan and control turnover, quantities as well as margins and schedule and execute important milestone Meetings.



  • Business/Economic University Degree or similar qualification
  • Long years of relevant working experience in shoes, fashion or sports in the field of product management
  • Deep knowledge of product management, analytical segment planning and trend resp. potential analysis
  • Confident command of Business English and German
  • MS Office skills and ideally know-how in ERP and Range Admin Systems
  • Exceptional ability to sell ideas and goods
  • Generalist with an analytical and strategical mindset
  • Born networker, team builder, moderator and presenter
  • Above average problem solving and troubleshooting ability



BIRKENSTOCK offers you all the advantages of a successful, fast growing, global company: dynamic work environment, considerable design freedom, authentic and open corporate culture and excellent development opportunities. Sounds exciting? It is. We are looking forward to receiving your online application, stating your salary expectations!

If you have any further question, please contact Katharina Ostermann +49 2683 9359 1639.

Job Segment: Manager, Marketing Manager, ERP, Product Manager, Management, Marketing, Technology, Operations

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