BIRKENSTOCK is a global footwear brand that stands for quality, function and all-round well-being. The historic roots of this long-standing family-run company can be traced back to the year 1774.  Nowadays, the product portfolio comprises sandals and closed shoes, accessories, natural cosmetics as well as beds and sleep systems. With more than 4,300 employees, BIRKENSTOCK is the German shoe industry’s largest employer. BIRKENSTOCK has 13 locations in Germany, with company headquarters in Neustadt (Wied) and privately owned distribution companies in Europe, Asia and the USA.


For our division Sales EMEA, at our location in Köln we are looking for a


Commercial Director (m/f/d) Europe



  • Liaise closely with creative, merchandising, B2C, and operations teams to ensure consistency of sales experience and appropriate pricing
  • Lead, develop and inspire a growing regional sales organization as well as regionally dispersed sales representatives
  • Develop and deliver a sales road map for Europe
  • Establish and implement sales plans and P&L for all major accounts
  • Build profile, volume, distribution and profit in line with strategic objectives
  • Implement an European commercial segmentation strategy by channels by account
  • Coordinate all existing and future shop-in-shop activities
  • Build and develop strong relationships with key buyers focusing on keyaccounts
  • Raise the profile of the brand by maximizing opportunities with all key accounts
  • Manage sales forecasting reporting while reviewing regularly to ensure all targets are met
  • Develop key accounts, new opportunities and dealer relationships – build 5 year growth plans
  • Develop and implement sales policies and programs, lead European sales meetings, pricing, sales strategy and forecasting
  • Ensure sales teams are well-trained




  • An exceptional, confident leader with a firm and goal oriented leadership style and who has led dispersed sales teams in Europe
  • Extensive experience of B2C sales and B2B wholesale in the brand and lifestyle sector
  • Preferably, also has experience in relevant industries (apparel, footwear,accessories, and cosmetics sales)
  • Established relationships at a senior level with key European retailers and buyers and has the capacity to leverage an extensive network to increase distribution and enhance brand image among customers and consumers
  • Must be energetic, ambitious, driven, and independent Comfortable being a self-starter with a reasonably small, highly dispersed team, a flat structure, and the freedom to operate independently within an assigned strategic direction
  • Motivates, trains, and engages others, highly skilled at building relationships with individuals and groups
  • Fluent German and English are essential
  • Strong reporting and analytic skills
  • Selfempowered and solution oriented
  • Game changing mentality



BIRKENSTOCK offers you all the advantages of a successful, fast growing, global company: dynamic work environment, considerable design freedom, authentic and open corporate culture and excellent development opportunities. Sounds exciting? It is. We are looking forward to receiving your online application, stating your salary expectations!

If you have any further question, please contact Charlotte Ludwig +49 221 310835 636.

Job Segment: Manager, Merchandising, Apparel, Garment, Fashion Merchandising, Management, Retail, Fashion

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