BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income. The company is deeply footed on a family tradition of shoemaking that can be traced back to 1774. With around 6200 employees worldwide, BIRKENSTOCK is the largest employer in the German footwear industry. To ensure our quality standards, we produce over 95% of our products in Germany and source more than 90% of our materials and components from Europe. The BIRKENSTOCK Group is headquartered in Linz am Rhein and maintains several locations in Germany, as well as sales offices in Europe, North America, the Middle East and Asia.
Join us in shaping the future at our location in Cologne for a limited period of maximum 2 years (maternity cover) as a
Brand Manager Retail Europe (m/f/d)
YOUR RESPONSIBILITIES:
- Objective: Infuse life into our seasonal campaigns across our retail stores, ensuring that Birkenstock's brand representation and visual merchandising consistently reflect our premium brand positioning.
- Seasonal Campaign Implementation: Execute best-in-class seasonal campaigns and storytelling initiatives year-round in our retail stores.
- Visual Merchandising Excellence: Maintain state-of-the-art visual merchandising standards and ensure store staff is adequately trained.
- Stakeholder Collaboration: Work closely with both internal and external stakeholders to achieve the above objectives.
- Budget Management: Ensure budget efficiency and transparency for all related tasks.
- DTC Coordination: Act as the primary contact for our DTC team, facilitating alignment and transparency across Brand, Online Marketing, and Membership.
- Project Support: Assist with special membership projects and retail expansion initiatives.
YOUR EXPERIENCE AND COMPETENCIES:
- Minimum 3 years of experience in Retail Brand / Marketing and high design expertise
- Exceptional communication and stakeholder management skills
- Highly structured, organized, and empathetic
- Team-oriented with strong interpersonal skills
- Proficient in MS Office (Keynote, PPT, Excel)
- Fluent in German and English (additional languages are a plus)
WE OFFER:
BIRKENSTOCK offers you all the advantages of a successful, fast growing, global company: dynamic work environment, considerable design freedom, authentic and open corporate culture and excellent development opportunities. Sounds exciting? It is. Our Talent Acquisition team is looking forward to receiving your online application.